Direct Marketing Management
Objectives
- Understand the fundamentals of Marketing and Direct Marketing
- Understand of effective Direct Marketing
- Apply Direct Marketing to your company’s marketing
- Get opportunity to practice Direct Marketing creatively
Participants
- Managers and staff of marketing department
- Brand managers, PR department’s staff
Training methods
- Power Point presentation, group presentation
- Join the discussion, guide and coaching through the practice of connecting to the actual work (games, exercises)
- Watch the video clip, role playing
- Handle real situations and with reference books
- Tell the story/Sharing real experiences
- Each participants will be practicing and receiveing suggestions, editing in class
Contents
-
INTRODUCTION OF MARKETING
- Definition of Marketing strategy
- Marketing strategy and product circle
- Marketing mix (4P & 8P)
-
CONCEPT OF DIRECT MARKETING
- Overview of Direct Marketing
- Forms of Direct Marketing
- Origin of Direct Marketing
- Direct mail
-
EFFECTIVE DIRECT MARKETING
- Direct mail
- Short advertisement
- Catalogue
- Telephone marketing
- Product presentation and free trial
- E-marketing
Duration
2 - 3 days
